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Stay cool. Move smart. Summertime starts here.

However hard it may seem, if you never give up, it is never impossible.

Engineered for your grind, inspired by the journey, gear that empowers greatness in every step.

About us

At Persvere, we believe Perseverance Before Glory isn’t just a name, it’s a mindset. Born in North Minneapolis and built in Waterloo, our brand represents the grind, the growth, and the glory that comes only after you’ve earned it. We create high-performance, purpose-driven athletic wear designed for youth and adults chasing greatness on the field, in the gym, or in life.

Every purchase helps fund school supplies for youth and families with limited access to resources — because we know true victory is lifting others while we rise.

Built for the motivated. Worn by the resilient. Powered by purpose.